This morning I passed a drive thru Starbucks on my way to work and the line went clear out into the main road that it sits next to.
What is it that causes people to flock to the dimly lit, coffee filled lairs of Starbucks all across this nation? Is it for the coffee or is it for something else. Perhaps while it may provide the general public with a tasty source of caffeine, it may also offer a place where people can commune and share life together.
As I write this I'm looking at one of many fliers Starbucks puts out that talks about giving back to the community. It would seem like there is a very strong under current to everything Starbucks puts out (print, website etc.) that stands up for people all the way from the coffee field workers of South America to the communities that you find these Starbucks in. Not to mention the care they give to there employees (download some of there mission statement material from the website and you'll know what I'm talking about).
So perhaps part of this Starbucks phenomenon is that people feel like they're contributing to something bigger than themselves.
Then again maybe I'm just over spiritualizing things and people are really just interested in feeding their addictions. Helping the community is just a side benefit.
But is this Starbucks thing really just about coffee? Next thing you'll be telling me is that this iPod thing is just about music. Come on!
2 comments:
Hey, since you love coffee and starbucks you should totally read "Pour Your Heart into It. HJow starbucks built a company one cup at a time" by Howard Shultz. Its good and I own it if you want to barrow it.
ohh and I think the majority of people visiting starbucks are just feeding their addiction! I don't think the majority cares about anything else.
Then again, how connected are you with the coffee scene?
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